Have you heard the exciting news? Instagram recently announced some changes to its algorithm, and it’s fantastic news for smaller accounts. If you're looking to boost your reach and engagement, these updates are just what you need. Let’s break down what’s changing and how you can make the most of it.
The Old Algorithm: A Quick Recap
First, let’s take a look at how the old algorithm worked. When you posted a new piece of content, Instagram would show it to a small percentage of your existing followers. If these followers engaged with your content quickly (likes, comments, shares), Instagram would then show it to a larger percentage of your followers. This cycle continued, gradually increasing your post's reach. While this was great for larger accounts, it often left smaller accounts struggling to get noticed.
The New Algorithm: What’s Changing?
In the next couple of months, Instagram will roll out some changes to the algorithm that will benefit smaller accounts. Here’s what you need to know:
1. Increased Exposure for Reels
Reels are still the best way to reach new audiences. The new algorithm will show eligible pieces of content to a small percentage of appropriate audiences, regardless of whether they follow you or not. As these users engage with your content, the top-performing Reels will be shown to a wider audience, and the best of those will reach even more people. This means your creative, engaging Reels have a higher chance of going viral!
2. Original Content Recognition
Another significant change is Instagram's focus on original content. If there are two or more identical pieces of content, only the original will be recommended, and the original creator will be notified if their content is used elsewhere. Additionally, if Instagram detects reposted content, it will automatically add a label linking to the original creator. This change ensures that creators get the credit they deserve and helps prevent content theft.
How to Take Advantage of the New Updates
So, how can you make the most of these changes? Here are some tips to get you started:
1. Create Original, High-Quality Content
You don’t need to hire a professional photographer or videographer, but avoid posting blurry images or videos (wipe that lens!). Ensure your content is correctly sized (no vertical videos!) and that the audio is clear. High-quality, original content is more likely to be favored by the new algorithm.
2. Engage Your Target Audience
Create content that resonates with your target audience, encouraging them to engage with it. Use relevant keywords and hashtags in your captions to increase discoverability. Make sure your bio is well-written and includes important keywords related to your niche.
3. Follow Community Guidelines
Always adhere to Instagram’s community guidelines. This will help ensure that your content remains visible and avoid any potential penalties.
4. Credit Content Appropriately
Don’t steal or solely repost other creators' content. Instead, use Instagram’s remix, collab, or sequence functions and credit appropriately. This not only respects the original creators but also enhances your authenticity and credibility.
Final Thoughts
These algorithm changes are a game-changer for smaller accounts looking to grow their presence on Instagram. By focusing on creating original, high-quality content and engaging with your audience, you can take full advantage of these updates and see your reach and engagement soar. Happy posting!
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Stay tuned for more tips and tricks to make the most of your Instagram journey. Got questions or tips of your own? Drop them in the comments below!
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